Friday, April 28, 2006

"Publishing Business "

How to Make Publishing Business that Will Last

Unfortunately, most new newsletters and magazines perish quickly because their publishers fail to build a healthy and profitable reader relationship. Sometimes the expected audience doesn't exist in the first place

The secret to launching a publication that will last is to focus on building long-term relationships with your customers.

There are six steps to creating a long-lived business:
1.Finding the right audience
2.Creating a good product that suits your audience
3.Building a viable publishing operation or Business
4.Converting casual readers into regulars,
5.Establishing profitable, long-term relationships with key advertisers
6.Developing profitable new products and services for your loyal readers and advertisers